Question
I don't want to resort to buying links, but I get the feeling the our competition is and its working for them. They don't have a lot of fantastic content getting links, but they are kicking our buts on a weekly basis. Any ideas would be great.
Answer
What worked great for me is to watch what competitors are building and to reach out where I could to get a review myself. So focus on building a great product and ask people to review it.