Question
I need an advice about marketing strategy of our service's flagship app (iOS). I've already done some most advised steps and I've seen the positive results, but now my downloads has been stoped at the same point - I have about 1600 downloads every day and this amount does not grow.
I have made:
-ASO,
-PR,
-Publications on app reviews websites.
Please advise what can I do else.
Thank you.
Answer
With 1600 downloads/day you are in the "Fly Stage" (see our growth stages categorization: https://www.slideshare.net/christianpuricelli/mobile-app-marketing-presentation-81456295). To growth from there ASO, PR, App Review websites will not help you any more to growth significantly. At this point you could try to reinvest the cash flow you are generating for paid acquisition, an influencer campaign. Also at this point it makes sense to start optimizing all conversions.
