Every day I speak with small business owners who are frustrated with the current return on investment they’re seeing from traditional marketing approaches like direct mail and yellow pages, and they would like to get more leads and sales from online marketing but are a little unsure about how or where to even begin.

Start with your purpose on going online! How much sales do you need this year? What is your cost per lead acquisition offline and online? How much is your client lifetime value?

How are the buyer personas that you are going to target online?

Then once you have the above data I would suggest you to make your strategy to with the identification and clarification on problems. What needs to be solved?

You should find problems in the world that they are well-positioned to address, and then working with your team to draft and execute solutions.

That's my belief about public relations, marketing and business in general. If your offline business is making the world better, then you have a story to tell that people want to hear.

Online marketing is about great storytelling to the right audience at the right time in the right place.

We are Hubspot Silver Partner based in Armenia and grew our marketing team from 1 person to 14 full time and full service team in 1 year. Let me know if you want to have a quick call on how to begin with your online strategy!

Warm Regards,
Artash

CEO at Incredo