I have a biz directory app with traffic. I need to revamp and monetize it while I have this traffic. How can I get an MVC out quickly?

Mobile app that has launched: You need ALL of the following: 1) Trending towards or at 100000 installs within first 90 days of launch; 2) Day 30 retention rate of at least 20% 3) Core "MTM" (metric that matters) healthy (dependent on business model, usage model etc) 4) Evidence that growth is just "getting started" with plenty of upside left. Happy to talk more in a call.

Yes. Who I would recommend would depend on what you'd like to see happen. Are you building only for iOS, or only for Android, or both? Will you have a bunch of content/stuff in your app or just a little? Are you thinking game or non-game app? Do you already have a big fanbase or would you be trying to build one while building the app? It's easy to save a bunch of money on mobile development if you know how, and even easier to overspend. Making an app can be a ton of fun or a major headache. I'd recommend the fun. So if you want an outside perspective, give me a ring.

As a rule of thumb it's better for you to continue investing yourself as far as you can. The reasons are: 1. The later you raise money, the more your business should be worth 2. You are able to retain more control of the business 3. Fundraising is very time consuming and will divert your attention from making your business work Having said that, if you're getting to the point where you can't continue to move the business forward (or at a good pace) without money then it's worth looking to fundraise. Dan

Ries owns 'Lean Startup' trademark. I doubt 'lean' by itself is trademark-able, and isn't claimed by Eric. Someone else may claim 'lean career development,' so might be worth a trademark search.

Khuram's reference to what I call the "gap technique" is spot on. Few people will rate something 10/10 or A+. This gives you the opportunity to ask them how to achieve that highest rating. Once you do that: "Shut up and listen!" :) -- One of the worst mistakes is to get a participant talking (and many people talk way too much) but then to cut them off even though they're giving you substantive information (obviously, if it's drivel, then you do want to move on). You also have to assess those you survey: some are founts of information and insight while others have nothing to say. All are not created equal, as it were. In all surveys, whether in person or on-line, I recommend open-ended (i.e., unprompted) questions (where possible) followed by close-ended (i.e., prompted answers) questions. In other words: What is your favorite brand of cookie (with no list specified)? Perhaps they say Oreos. Later on, after they've forgotten that, you have a list: Which is your favorite cookie brand: a) Little Debbie; b) Mrs. Fields; c) Oreo; d) Duncan Hines? Now if those two don't match up, how valuable are these answers? So that gives you the ability to test for validity. Once you present the prompted answers, you've poisoned the well, which is why they have to come later. Hope this helps and should you have any questions, I would welcome the opportunity to discuss with you. Best, Steve