I have a growing pocket square and bow tie manufacturing company in the United kingdom. Revenue less than £10k/per year. Who would be the best person to talk regarding marketing strategy and why?
Without knowing more about your business, business development through direct sales, CRM and online marketing, given a low budget may be more cost effective (distribution building), than other forms of marketing (advertising, print, tv, radio etc.) Having retailers/websites carry your line will be important. Selecting the right type of retailers (mass, boutique, specialty store) is critical.
