If you are looking at the same services that your competition is listing then you are highlighting the wrong differentiators.

You need to be focusing on the benefits you and your company bring to your customers instead of the features.

As they say no one goes to the hardware store to buy a drill they go to the hardware store to buy a drill because they want to make a hole.

Take a look at what problems you have solved for your customers. Those are what you need to use to create your UVP.

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