Question
I know my website, industry, competitors inside/out, but I find it hard to come up with different unique value proposition (UVP) strategies that I can apply to really close the gap and make my website more superior than my competitors.
The service I offer is something that I can't seem to come up with "game changing" strategies because I'm not really sure what can be done; maybe I've been looking from the inside out for so long, it would be better to get some outside perspective from anyone on Clarity who is more creative than me in coming up with "game changing" UVP strategies that will make my website a "must have" over my competitors.
Answer
Examples:
Wegmans- grocery store with stellar customer service
Everlane- Ecommerce. that provides transparency of supply chain
Zappos- Ecommerce. Customer service and return policy
Nordstrom-Clothing store. Customer service and return policy
Hired.com- Job Board. transparency of the hiring process
When someone thinks of your website 1 thing should come to mind immediately. What is that? It should be instant.
If you want to shoot me a message we can discuss further.
