Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. With the highest number of monthly active users of any social network in the world, Facebook has become a highly competitive and potentially lucrative element of many business’ digital advertising strategies. Google has even introduced ad formats tailored to the unique needs of specific types of businesses, such as vehicle manufacturers and hotels, which go far beyond the typical text-based ad experience and incorporate rich visual elements such as high-resolution images and interactive map data. Google is continually implementing new ad formats and features, further empowering advertisers to reach new audiences and drive new business. Compared to Google AdWords, Facebook Ads is the scrappy newcomer, but in fact, Facebook has been refining and improving its advertising solution for several years. Today, Facebook Ads is a pioneer in the sphere of paid social and has become a central part of many business’ digital marketing strategies.
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