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Google AdWords: How do you know if different advertising channels (Adwords, FB Ads, Bing Ads, etc.) are complementing / helping each other out?
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OH
Oriol Huesa, eCommerce & digital marketing advisor answered:

You should use all the tracking systems in Bing, Facebok, etc, so you know how much they are contributing to business.

On the other side, you can use Attribution (different models) and Assisted Conversions reporting on Analytics, so you can find out which channels are closing the sales and which ones are opening them.

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