The average CAC value or range for a Marketplace client is industry dependent:
1. Paid Search - Average CAC by Industry (2018):
Across All Industries: $49.86
a. Advocacy: $96.55
b. Auto: $33.52
c. B2B: $116.13
d. Consumer Services: $90.70
e. Dating & Personals: $76.76
f. e-Commerce: $45.27
g. Education: $72.70
h. Employment Services: $48.04
i. Finance & Insurance: $81.93
j. Health & Medical: $78.09
k. Home Goods: $87.13
l. Industrial Services: $79.28
m. Legal: $86.02
n. Real Estate: $116.61
o. Technology: $133.52
p. Travel & Hospitality: $44.73

2. Display Advertising – Average CAC by Industry (2018):
Across All Industries: $75.51
a. Advocacy: $70.69
b. Auto: $23.68
c. B2B: $130.36
d. Consumer Services: $60.48
e. Dating & Personals: $60.23
f. e-Commerce: $65.80
g. Education: $143.36
h. Employment Services: $59.47
i. Finance & Insurance: $56.76
j. Health & Medical: $72.58
k. Home Goods: $116.17
l. Industrial Services: $51.58
m. Legal: $39.52
n. Real Estate: $74.79
o. Technology: $103.60
p. Travel & Hospitality: $99.13

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