We are building a crowdsourcing marketplace, where we will have clients on one side and freelancers on the other side. Let's say we have the freelancers side under control and we don't need to acquire freelancers at the moment. What would be a regular CAC value in order to acquire clients in our platform?
The average CAC value or range for a Marketplace client is industry dependent:
1. Paid Search - Average CAC by Industry (2018):
Across All Industries: $49.86
a. Advocacy: $96.55
b. Auto: $33.52
c. B2B: $116.13
d. Consumer Services: $90.70
e. Dating & Personals: $76.76
f. e-Commerce: $45.27
g. Education: $72.70
h. Employment Services: $48.04
i. Finance & Insurance: $81.93
j. Health & Medical: $78.09
k. Home Goods: $87.13
l. Industrial Services: $79.28
m. Legal: $86.02
n. Real Estate: $116.61
o. Technology: $133.52
p. Travel & Hospitality: $44.73
2. Display Advertising – Average CAC by Industry (2018):
Across All Industries: $75.51
a. Advocacy: $70.69
b. Auto: $23.68
c. B2B: $130.36
d. Consumer Services: $60.48
e. Dating & Personals: $60.23
f. e-Commerce: $65.80
g. Education: $143.36
h. Employment Services: $59.47
i. Finance & Insurance: $56.76
j. Health & Medical: $72.58
k. Home Goods: $116.17
l. Industrial Services: $51.58
m. Legal: $39.52
n. Real Estate: $74.79
o. Technology: $103.60
p. Travel & Hospitality: $99.13
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
