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Digital Strategy: What are your digital strategy tools of choice?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

My digital marketing tool of choice is “Organic Social Media Tools”. As of September 2017, Facebook has over 2 billion monthly active users, Twitter has 320 million and Instagram has well over 700 million. With so many people spending so much time on social, it is becoming one of the most important channels for brands to leverage. That is why social media management tools have become the staples of companies both big and small. Tool in this toolbox include:
1. Sprout social: Sprout is a social media management and engagement platform for business that makes it easy for brands to effectively engage with current customers and prospective customers.
2. Wyng: Wyng is an engagement marketing platform with a focus on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests and more.
3. Woobox: Like Wyng, Woobox is a social engagement platform that emphasizes interactive content. The platform is perhaps best known as a turnkey solution for running social giveaways and competitions, Instagram contests.
4. Nanigans: Nanigans is the tool of choice for companies such as Zynga, Wayfair and Rovio.
5. Facebook’s Power Editor: Facebook is constantly improving its ad platform, and the tool frequently releases new targeting and budgeting features for users.
6. Twitter Native Platform: Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a Tweet, using that key phrase they’ll be targeted. The platform is especially useful when targeting mobile users, as 86% of Twitter’s ad revenue came from mobile in 2015.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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