Here are a few questions you should consider:

1: Is one idea closer to "market ready" than another? If you're debating launching two products, for instance, is one easier to manufacture and ship? Is development of one concept at 80% and another at 60%? Even if the less-complete concept is your true goal or your greatest potential for profit and growth, starting with the more accessible concept can help start revenue flowing while you flush out the details of the other concept.

2: What do your customers want and what are they willing to pay for? Start asking potential customers about each concept. Their reactions and questions will be very helpful in guiding you to the right answer.

3: Which concept is most novel, disruptive or innovative? People love new and shiny things. If one concept is already readily available on the market, consider whether you have the reach and influence to tap into existing customers of your competitors. If you've really got something unique, and you know that it works, people will pay for it and you'll turn a profit, you're probably on the right track!

Call me and we can discuss your specific questions. I can help you prioritize what to do next and find the focus you need. Thanks!