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Podcasting: I want to create an interview based podcast in which I'll be interviewing successful entrepreneurs. How do I build an audience?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

I know several people who publish their own podcast series of interviews. And publishing written interviews is something I've looked into as a possible project.

Seems to me that you'll get nowhere without first having either a chicken or an egg. Doesn't matter which; but you'll need some advantage, some element in place in order to attract the missing elements.

An established audience would attract interviewees. Don't have an audience? Then a scheduled guest list might give you something to market pre-launch, and it might give people a reason to pencil you into their calendars and subscribe to a newsletter or like or follow you on social media.

Can't convince star entrepreneurs to commit to interviews because they see zero audience and don't know who you are? Then either get the audience first or focus on branding. If you show up with the right brand – whether that's you personally, impressive backers, or a promising platform – then doors may open for you even before the audience is in place.

When you're ready to think about naming your project, branding, or domains, maybe I can help.

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