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Do you have a contract with them that expressly states 1) who the ideas belong to, 2) establish the timeline or expectations of the project, 3) when the working relationship is concluded?
It is not unethical to work with one firm to produce one part of a project, and another to implement or take action on the plan.
It *is* unethical to go behind the back of the first firm if the intention or contract states that you will continue working with them.
Consider their position. If you were them, how would you interpret the actions you're proposing?
Happy to help more if I know more details.
-Shaun
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