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Marketing Strategy: My products(physical) are being prototyped, what is the best course of action to create brand awareness online and offline to raise awareness
CH
CH
Clay Hebert, I help people and brands tell their best story. answered:

Read Seth Godin's post, "First, Ten."
http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html

Then read Kevin Kelly's post, "A Thousand True Fans"
http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

People will become fans of your brand story if you tell the right story to the right people who already want to believe it.

Seth's book, "All Marketers Are Liars" is the bible on this.

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