Displaying Ads will be better if you ask me. But you must also note a few things. A large top-of-funnel demonstrates that value and attracts more visitors, which leads to more trial users and eventually more buyers. Publish lots of great content where everyone can see it and offer many different types of content as well to appeal to a wide variety of potential users. For example, slides and videos appeal to visual learners and make content fast and easy to consume, while eBooks and white papers provide detailed information and allow users to consume the content at their leisure. A 2012 study by software conversion firm Totango found that within Software as a Service companies surveyed, those that did not require a credit card had twice as many paid users after the first 90 days. To increase paid subscriptions, you want to get more new users onboard as fast as possible, but sign-ups from visitors who never intend to buy are useless. So, it is important to focus on getting the right new users to sign up. If you offer a freemium or free trial, some users are already predisposition to buy from you. Your goal is to help these users understand the full range of your product’s capabilities and value, so they do not want to go back to living without it or investigate the competition. Nurture potential users. Potential users may buy from you eventually, once they realize the true value of your product or become so dependent on it that upgrades and add-ons are worth it. Your goal is to nurture these users so that you are already top-of-mind when the problem you solve becomes more evident or painful. The time limit adds urgency, and the nature of the trial is transparent, putting users in a buying frame of mind. However, because users have only a certain amount of time to try the product, this model requires some nurturing to keep conversions high. “You need to not only walk them through your product and show them how it all works and make sure their engagement is high, you also need to be emailing them with tips, tutorials, testimonials, videos, anything that will convince them to come back and USE YOUR PRODUCT. That keeps your best features paid, but it is hard for users to fully grasp the value of your premium product, so they are not sure if it is worth paying for. When testing a freemium subscription model, you want to make sure your model fits your product, industry, and ideal customer.
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