Question
How do you make the inhouse vs outsource decision for SEO? On one hand we know we need to focus on a small group of keywords and produce lots of really good, user focused content. On the other hand, seems like a lot of behind-the-scenes expertise that we don't possess in house. Any thoughts would be appreciated.
Answer
Search Engine Optimization (SEO) is a major aspect of contemporary marketing and it is intimately intertwined with Content Marketing. SEO demands content, content marketing is content. So, if you have a strong content marketing unit to support your SEO go with the inhouse option, if not go with the outsource option.
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