The role of marketing in prototyping and other technical aspects of new product development is often exceedingly small. Once you have your wireframes, now you can start testing the concept with internal or external users. Prototyping has been the purview of folks trained in software development, engineering, or graphic design. The assumption is that students in these functional areas have the skills necessary to build prototypes. But changes in the nature and technology of prototyping means that marketing and prototyping fit together. Rapid prototyping has come a long way in the digital age. In the past, engineers created a full-scale physical model of the new product, which was a long, expensive process. Today, those same models are created through CAD and 3-D printing at a significantly lower cost and shorter time frame. In today’s market spaces, prototyping frequently involves wireframing to build a website or an app.
The first step is probably the hardest : to come up with an app that satisfies a real customer need; one that is radically new compared to existing products, not something that just adds a new twist to an already successful app.
Next, teams must brainstorm the user interface, being sure to consider all the ways consumers might use your app, website, or product.
Step 3 can be much more technical, but with some of the rapid prototyping tools out there, like POP, marketers do not need any special skills. The development team now takes the wireframes and draws out what the actual screens should look like.
Now, you hand your finished prototype to your designer and your development team. No more misunderstandings about how the app or website should be constructed.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath