Question
Our startup is a mobile reminder app for homeowners.
Your help would be appreciated to define search criteria and/or a category of journalists (out of multitude of various segments - city hall reporter to home improvement, DIY online editions to real estate etc.), who would be a good fit for our startup to send our story to.
We see thousands of journalists in social media, but it's hard to know which one is relevant and we don't want to embarrass folks by sending irrelevant information!
Your answer will be blessed by PR gods, adding 10,000 points to your digital karma. :)
Answer
Start from the user: resident homeowner.
* Are you looking for people who are in a specific context, doing a specific action? For instance if they install a new alarm system, are they are more likely to use your app
* What do they read in general?
* Where do they go for articles when they are in their 'my home' context?
* What do they look at or read after they installed the alarm system?
The answers to these and further questions will help you identify the right segment.
