1. Build up the community of 100 initial evanglist - build the initial relationship with your identified revelant to your industry: 100 bloggers list, Journalists, brands that compliment what you are selling
2. Start with an initial paid media channel - ie Facebook - learn how to setup and run your own ads, don’t have to get complicated, start small with maybe a $5-10 budget a day and scale as you learn along the way
3. Expand on the alternative paid media channels and start small as you did in step 2 and scale gradually.
4. Build upon partnerships you have established in point 1 and explore areas you can work with them (ie co marketing, email marketing etc)
5. Test the above 4 points and share your learning back here with us.