Your mobile device is with you, quite literally, every minute of the day. And if the device is with you constantly, it needs to be responsive and reliable, giving you the answers, you need as soon as possible. These are the expectations of all mobile users. Nobody has time for bad user experiences, your customers and employees included. While there are a lot of advantages to using hybrid, customer experience for mobile should be a primary consideration. By looking at the key differences between the two development frameworks, we argue that despite the original higher investment, most companies will be better off choosing native instead of hybrid in the long run. Your users will EXPECT a great experience. Even the most vocal advocates of hybrid applications are forced to admit that native applications win the war in performance. A native app is faster and more reliable by its very design. As users navigate a native mobile app, the contents, structure, and visual elements are already on their phone, available for instant loading, and thereby providing a seamless experience. This is akin to downloading most of a website’s static content to a user’s phone at once which is then available for instant loading regardless of their phone’s internet speed. In contrast, a hybrid app has only a wrapper that is downloaded to the user’s phone with most of the data being loaded from the server. Experts agree that, despite all efforts, hybrid applications take a hit in the performance war. There is no indication the DOM will ever be fast enough, and if it does happen its light years away on mobile. More than experts, users also agree with this assessment with 84% of users considering performance to be an important or especially important factor. User experience is the key to an application’s success. At that time, most websites had a poor user experience, so it was not a differentiator. In contrast, today’s software development is all about the user experience. Once users learn how to use their devices, they do not want to have to absorb new features specific to other apps. Users just want to keep using their phone in the way they believe all apps on their phone will operate from a navigational and interactive point of view. This means that the application’s controls, interactions, visual cues, and gestures must be seamlessly integrated with your platform’s extensive style guide. All this background is needed to understand the user experience trade-off when choosing between native and hybrid options. As a company embarks on the task to build a new app, the user experience specific for that OS becomes of critical importance to the mobile presence on the market. When launching a hybrid application, that app is platform agnostic. That means hybrid apps are easier to build, take less time to market and need only one code base. With a hybrid application, the user does not usually need to update the app in the app store. Additionally, when you are deciding whether to go native or hybrid, you need to bear in mind that native has certain advantages which simply are not currently supported by the hybrid mode of development. Single code base across multiple platforms. Do not need to do any API development since it is all handled via the web. Today, Mark Zuckerberg revealed that Facebook’s mobile strategy relied too much on HTML5, rather than native applications. If you have less than four months to develop an app, and you want to test a limited private market on the viability of your app, then use Hybrid. If the test works, then move to native as soon as you can and show it to the world. Speed to market, one source code, cross-compatible web technologies, easy updates, availability of resources, and lower budget costs make hybrid applications very appealing. Additionally, native apps have the added advantage of functions that are specific to the OS on which the app is built. Furthermore, a native approach offers the best in class security for a mobile application, the best performance, a highly responsive user interface, and access to all native APIs.
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