Question
Is there a specific event, strategy, advertising method, business partnership, etc (or maybe pure luck and timing) without which your online business would not have reached the success you have today? (in terms of increase in revenue and profit)
Answer
Success is not a destination, it's a journey. Know that you won't know everything; be humble and be willing to put in a lot of hard work. If you're a founder of your business, your business is going to be an extension of you in a lot of cases. For us, it's really trying to measure value creation outside of your usual metrics (number of sign-ups; conversion rate; leads generated; etc.). Finally, treat every customer as if they own you, because they do.
