How can I leverage my 13 years of experience as a television anchor and reporter into a profitable online business that helps people?

Unless they are in some way related ie seo clients are weight loss focused you should keep two.

Sarah is correct here. Becoming an influencer or authority in any area takes time and dedication, is not something you can typically leverage over night. My suggestions to you is stick to a hyper targeted niche, narrow down your vision and scale back all efforts to the most minimal most targeted effort possible that will yield you to the next effort all with one goal in mind. In growth hacking, we take this approach as having minimal goals but approaching them aggressively to reach highest results at each goal level. No matter how minimal the goal might be feel, if you're moving closer to the bottom line the goal is worth the effort. With that said once you have a niche and only focus on that the social platforms and users will begin to recognize this and turn to you. A quick hack for boost, although it typically doesn't list is writing a piece for publication to local journalists or online blogger. Write about something in your niche, look for relatable blogs or journalists and send it to them. Follow the bloggers, message them, ask for guest articles, or make suggestions on their posts vi their comments with links to your own blog. Dedicate a Facebook page with images (not info) and always include a link to that guest post, or your blog, or article. For example, the first time I came out on television, I managed to get more views of the back stage images than I did on the actual show. I leverage that into more appearances and visitors to my websites and businesses. The authority level can after a lot of work tho. Expertise came to me in my field due to experience and education all I had to do is expose my insight but even that took time and consistency in one area.

I face the same challenge! I came up with a separate name that still represents my brand but doesn't force users/partners/clients to try and remember my complicated name.

1. Differentiate Between Days to Produce and Days to Create I pre-schedule which days (and time blocks in those days) will be for money making activities (literally those activities that are directly linked to income generation such as being on stage and speaking, in a room with my clients, closing sales, etc) versus those where I'm creating content, generating new business ideas, networking, developing marketing materials, etc. This allows me to focus on both working in it and working on it. 2. Keep a Digital Voice Recorder With Me at All Times (with a spare battery!) Ideas seem to pop up all of the time - and I used to be a "write it down" guy who ended up with a pocket full of scrap papers and post it notes. Now I just talk the idea through and record it. At the end of the week I transfer the audio files to my pc, listen to them (using a media app that lets me play them at 2x speed) and transcribe my notes to a google document. 3. Planned Days Off - No Business Allowed Being an entrepreneur takes energy. So "charging your batteries" is critical. Do things you love outside of working (even if you LOVE to work). Personally I take the day off and go fly fishing 1-2 days per month. It does wonders for clearing my head, relaxing me, and getting me prepped and ready for the week to come! These rituals and habits are things you will benefit from starting to do TODAY. You'll not only be more productive, you'll find greater joy in what you do (and have less stress). For more tips - let's talk.

Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associate both together. 2. SEO challenges with mixed messages you're sending. Which keywords would you optimize for which part of the site? Advantage would be if the customer base is the same group of people, hence offering cross-sell opportunities. For instance, if your MAIN source of leads for the training site is the art site, then this would be more important. In general, I would suggest one site for one customer group. If there is likely to be a very high overlap, then same site, with multiple sub-sites might work. In matter of fact, it'll probably be EASIER to do two sites for this than one site. Your designer will thank you :) Then tastefully add cross-links in the places where someone is likely to use them. For instance the art gallery could have a post 'How I make art' and links to your other business there. And the photog training site would have your art pics with subtle on-image links to your art biz. While I'm not a branding expert, I do find that my engineering lead approach to challenges in Marketing/Sales usually works, and provides clarity and direction.