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As mentioned already, a multi-faceted marketing strategy is essential to driving traffic to your app. Suggest using instagram's new feature for buying your app if your users are on inatagram. Facebook ads may also help drive traffic (but only if your app is targeted towards facebook users). Make sure you are creating updates and new features regularly and notifying your fans by email. Build your email list with a landing page that captures their email. In return for signing up for your news and updates, give people a free tips sheet. Keep a blog and regularly post stories about your game development and about game characters.
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