Question
We will introduce a totally new service for the brides and weddings market. We need to create posters that communicate emotionally with our showroom visitors, especially brides. The posters will be used to inform and advertise. They should stimulate conversation about the idea and concept.
We are unsure whether we should select an image created through graphics-style or a real bride photo. We are considering graphics so our posters will be consistent with other marketing. (Also, it is easy to do.) However, we also think a real photo is better at stimulating emotion. Please, advise.
Answer
As a marketer, I look for photos that evoke nostalgia tied to specific emotions. For example, brides may be caught up in the story of love, family, and devotion that their grandparents shared. A poster of an older couple cuddling on a sofa with a photograph of their wedding clearly sitting behind them draws the new bride into the story of the marriage that she desires.
Make sense? Think of the story your target audience tells themselves, the emotions they want to resolve through your services, then tie together in the poster.
