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Marketing: I am launching an online creative services agency. How do I manage freelancers?
RS
RS
Ross Simmonds, Marketing Strategist & Entrepreneur answered:

I've managed freelancers through my consultancy for the last 3 years. Prior to running my own business, I worked at an ad agency where I also managed a team of freelancers. Last year, my business generated more than $250k in revenue which was only possibly by working with quality freelancers.

I'd say yes, you should work with freelancers. You can refer to them as your "design team" when talking to clients and if they ask if they're employees, let them know they're contractors who you've built a relationship with and trust. You don't NEED to be the middleman between clients and the designer but it's a safe way to show that you're still adding value. I'd keep them behind the scenes and have everything come through you. You should keep the designs under your company name.

Happy to shed more light on this - Drop me a line if you'd like to schedule a call to chat.

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