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MenuA couple of quick notes to add on top of some good answers:
1. Have you done any blogging / writing around the concept? If so make sure you have google analytics on your site and you have demographics functionality turned on. You will get some good high level demographic info on who is interested in your product.
2. Work up 1 - 3 personas of people you think will like the product look at gender, geo location, income, interests, careers, etc. of these personas. Find individuals or groups of people that fit into each persona and give them a survey. You may want to go to meet up groups or other gatherings that fit personas and speak to them. Offer to buy them coffee or sponsor your own coffee gather and use it as a consumer research group.
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