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Content Marketing: I'm about to publicise my weight loss journey through blogging & vlogging. How do I monetize the content?
CR
CR
Chris Remus, I launch, fix and optimize projects and workflows. answered:

I've been working on a similar project related to my health, wellness and healing journey, over the past 18 months. The idea is that as I'm learning what works for me, I'm sharing those discoveries with others, hoping the discoveries may help them too.

I truly believe this can be an entrepreneurial business, especially if it's something you're passionate about, which I'm guessing it is. Can you monetize it? Sure, just not right away.

My suggestion would be to start from a place of sincerely wanting to help people. Share helpful resources, answer questions in relevant forums. Start helping people first, the monetization opportunities will follow. To me, this is a business that you'll be successful in over the long-haul, not in the short-term.

I've read a couple of great books by Gary Vanyerchuk that you may want to read as well, "Crush It" and "Jab, Jab, Jab, Right Hook". The first talks about how to build a business by following your passion. The second talks about effective use of social media tools. Two quick takeaways for you -

1 - Choose your first platform, e.g. blog if you write well, podcast if you speak well, video podcast if you're good on camera.

2 - Choose a couple of social media platforms and master them first, before expanding into others. You may be surprised at just how much work goes into managing just a single platform well.

Hope that's helpful and good luck! Happy to discuss further with you on a call...

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