I have +3 million active mobile users (android) in the middle east and most of them are from Saudi Arabia. I'm monetizing using Admob ads because of its global reach and other ad networks don't have high fill rates in Middle east countries. My apps show about 100 Millions Ads monthly and 30% of them is monetized by ads and 10% is used for cross promoting of my new apps. 60% is not utilized. I'm thinking to focus on creating Car Dealer mobile application , then website, for Saudi Arabia because I'm sure I can reach to 1 million Saudi users (during one year) and monetize it in better way for local car sellers and Car agencies. Is it a good idea?
Per my knowledge the middle east & Saudi Arabia offers a great market for user cars. People are passionate about driving the latest & trendy cars.
From your description above, you have access to a captive & engaged audience that you can market this platform to. Used card Online dealerships are also picking up in North America. Checkout platforms such as www.beepi.com & www.truecar.com. They have been able to prove the online model and also successfully raise funding.
Key ingredients for their success is they don't just serve as a portal for used cards such as auto trader, cars.com etc, instead they get involved in the buying & exchange of the used cars themselves. Thus ensuring they provide a great user experience for the buyers & sellers, at the same time there is opportunity to make money during the entire process.
With used cars being regularly sold & exchanged in Saudi Arabia, this seems like a strong opportunity. You could see better success by looking at the opportunity to solve the problem end to end instead of just serving as a lead-generation website.
I have complete experience in launching marketplaces similar to this. Happy to engage further.
good luck!
