Loading...
Answers
MenuHow can I connect to mobile app publishers and marketers for customer development and usability interviews about app store optimization?
I am a user researcher in an early stage startup looking to learn more about how app publishers handle app store designs and copy optimization.
Answers
I would reach out directly, especially to some of the gaming companies who have got this process down to a fine art. Network on LinkedIn and you'll be surprised how helpful some of these folks will be, especially in the nordics where there is a very open culture of sharing , even in some of the biggest players. Hope that helps.
I would reach out to developers on LinkedIN or post a question on Quora. Or if you have specific needs I would be willing to set up a call and talk to you about app store optimization.
There are people here on Clarity that say they specialize in this. Hit them up!
App Store Optimization is a basis for the mobile marketing strategy and can positively impact the effectiveness and reduce costs of user acquisition campaigns. In the end, ASO is an important part of a global mobile app marketing strategy, and it can influence further development and improvement of product and providing the best user experience. The best way is to test different options and see what the users will respond to best.
You can read here: https://www.dotcominfoway.com/blog/interview-series-on-aso-daniel-of-thetool/#gref
https://neilpatel.com/blog/app-store-optimization/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
Any opinions on raising money on Indiegogo for an app?
Apps are difficult to fund on IndieGoGo as few are successful, and we rarely take them on as clients. Websites like http://appsfunder.com/ are made for that very reason, but again, difficult to build enough of a following willing to pay top dollar for an app that could very well be free, already existing in the marketplace. A site that is gaining more traction you may want to look into would be http://appsplit.com/. Again, Appsplit Is Crowdfunding For Apps specifically.RM
-
I've been working on an app concept for 6 months and built an MVP. Is it better to pay a development firm to build or hire a developer as a cofounder?
I have built two software companies by hiring out the development work. I sold one for a decent sum during the dot com era (circa 1999). I remain a shareholder in the other one. I currently work with amazing development company on behalf of one of my clients. Here are some things to consider. 1. Do you really want to give up equity? If not outsource. 2. How fast do you want to get to market? If sooner than later, outsource. 3. How capitalized are you? If undercapitalized, either outsource offshore (which runs about 20% of US rates), or bring on an equity development partner. I offer a free call to first time clients. Let's chat and I'll give you some great advice from three decades of experience. Just use this link to schedule the free call: https://clarity.fm/kevinmccarthy/FreeConsult Best regards, Kevin McCarthy Www.kevinmccarthy.comKM
-
Where can I find programmers willing to join a growing mobile start up for equity only?
You won't find anyone worth adding to your team willing to work for equity only, no matter how compelling your product and business is. The realities of the talent market for mobile developers anywhere is such that a developer would be foolish to work only for equity unless they are a cofounder and have double digit equity. Happy to talk about hiring and alternatives to full-time hires.TW
-
If I am planning to launch a mobile app, do I need to register as a company before the launch?
I developed and published mobile apps as an individual for several years, and only formed a corporation later as things grew and it made sense. As far as Apple's App Store and Google Play are concerned, you can register as an individual developer without having a corporation. I'd be happy to help further over a call if you have any additional questions. Best of luck with your mobile app!AM
-
What is the best technology for developing a new mobile app from scratch?
There are two sides to that question. One is the mobile app itself and the other is the backend. If I misunderstood in any way and you didn't mean "native" app I apologize in advance. On the backend, there is no clear cut answer to which is the "best". It depends solely on the developers you are able to get. We for example use Node.js , mongoDB, redis, elasticsearch and a couple of proprietary tools in the backend. But you have your pick of the litter now both on the backend api and the datastore with the myriad of options available and touted as the "best" currently on the market. Now on the app side again it solely depends on what you need your mobile app to do. Experiencing first-hand "develop once, run anywhere" I can say it's more like "develop once, debug everywhere" to quote a Java saying. We have tried Phonegap and Titanium Appcelerator and we have switched to native (ObjC and Java) after a couple of months of trying to go the hybrid route. The reasons behind the choice are as follows: - anything that breaks the pattern of how those frameworks NEED to operate is just a huge technical debt that keeps accruing a huge interest. - anything that uses css3 accelerated animations on Android is buggy at best and slow as hell at worst on any lower (< 4.1 I think) versions of Android I hope this gives you some insight. If you need/want to ask me anything feel free to contact me. MihaiMP
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.