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Trademarks: When is the best time to trademark a logo or name? Does the order matter? We are launching our beta site in a few weeks. Should we do it now or wait?
GT
GT
Graciela Tiscareño-Sato, Keynote speaker, veteran, award-winning publisher answered:

You'll be doing it after beta, for the simple reason that it takes months, more like 18+ months. No sweat because market validation is most important. Good luck!

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