Don't focus on the features of what you do. In your question you describe a lot of features that don't really address the emotional aspects of what your target wants.

Instead, focus on the outcome. If they are struggling, then they definitely have these insecurities, even if they don't openly admit it. The thought in their mind is "If I could only overcome _______, then my life would look like _________."

Fill in those blanks and you will be onto something. For example, "If I could only stop eating so much junk, then I would finally feel secure enough to ask that hot guy to go get coffee with me."

Most people won't admit they have a problem, but everyone yearns for a better version of themselves and their life. Touch on that in your message (and test using social media, email, surveys, etc.), and you will be off to a good start.