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Inspiring People: How do you market a product that's a new concept or "wavelength" for the target market intended when they have somewhat "unconscious incompetence"?

Phil Newton, Business Adventurer Extraordinaire answered:

First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea.

With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point.

You see this style of "advertorial" or article style promotions in health products all the time so there should be plenty of good examples in most womens magazines laying around.

What do you need to do..?
1 - education based marketing
2 - give your book away - free pdf version - $1 kindle options - $4.95 hard copy option

all your efforts should lead back to your central location to educate your audience further on your approach.

Start with the top 10 things you deal with & you have 10 good articles to educate with. In each article you have a - For further help with this go here [link to book]"

What are you doing after this...? Consulting...?

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Question

I have created a product that addresses the major issue of today's western society - lack of fulfillment, self insecurities, emotional addictions and lack of emotional maturity or connectedness to them self. It's written to and for a female with body image or emotional eating and is a holistic and even spiritual twist with a very forward and personal tone that's relative to the reader (because it's written by me and I'm young connected to those people but have evolved past that superficial addiction level and now want to educate about it) . It's written as laymen as possible but my trouble is that it's something that everyone woman could empower their emotional, physical and spiritual health with but it's a VERY sensitive topic. People don't want admit or will deny they need that help. They don't realise there is a problem. To sell the guidebook and events in an overcrowded "sell them what they want (hot body, health person coaching) and give them what they need" it will go undervalued or unconsciously "unneeded". As a new personally names brand - how can I not get burnt by being at the new cutting edge of the market. What do I need to do? What should I market my brand and self as, aa far as the "expert in X" when it's a broad and sensitive topic. Thank you x million for any help!

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Answer

Phil Newton answered

First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea.

With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point.

You see this style of "advertorial" or article style promotions in health products all the time so there should be plenty of good examples in most womens magazines laying around.

What do you need to do..?
1 - education based marketing
2 - give your book away - free pdf version - $1 kindle options - $4.95 hard copy option

all your efforts should lead back to your central location to educate your audience further on your approach.

Start with the top 10 things you deal with & you have 10 good articles to educate with. In each article you have a - For further help with this go here [link to book]"

What are you doing after this...? Consulting...?