Question
Business is personal finance education and customers buy products after liking, trusting, and respecting me. Business is new, so it's not like it needs to be major rebranding effort.
Answer
You're a specific company. And you're considering specific brand name options. So why are we operating blind and discussing your decision in terms of generalizations ?!?!?
I feel like I'm picking out clothing for you, never having seen even a photo. Hope your pants are a 46-inch waist and 28-inch leg ...
Naming is what I do. Give me a call.