products in shop page

After looking at your site, I definitely belive that you have something that is extremely valuable and can definitely be popular in tech communities. Yes, your copy needs to be more focused. What is it? I would have a landing page (or a cover page) that makes it really simple for a visitor to understand what it is and why this will help them. Include an email field and offer a free eBook. I would highly suggest that you use Optimizely or Unbounce to A/B test your copy and call to actions. (Side Note: Keep in mind how much traffic you have when calculating test significance) Since you are focusing on a developers/engineers, I would reach out to 10 of your most passionate fans that have contributed or have shared your GitHub repo. Ask them if they would be willing to contribute to the site sharing their thoughts. The more influential these people are the better. Instead of assuming they have a login ask them to create an account right on that page. Also, include Twitter login. One point I would make regarding SEO: Include the name of the articles in the URL of the comment pages. This helps with sharing and rankings on SEO. Use Twitter as a growth engine and tweet out all the latest posts that you are curating to your sites Twitter account. Then if you have an active twitter following start engaging fellow engineers asking them questions about these posts. This heightens engagement and starts getting your audience engaged (some of which will convert). To take this one step further find the author of the posts you are sharing and mention them in the post saying that their article has been curated on your site (better yet you could say their article is being discussed on your site). The author will be inclined to retweet and share their post with their following. Have some variability in using this tactic, variability makes it more valuable. Use SumoMe as a really simple way to add email capture popups on the site. In regards to strategy, you may find it more sustainable to use the closed/invite only model for commenting like Product Hunt used. This creates a higher perceived value for those that access to commenting which in turn increases engagement. This strategy would go nicely with the initial outreach I mentioned above. I hope this helps. I would love to chat further here is my Clarity VIP link for a free call. https://clarity.fm/lipmanb/vip/t

Engagement matters most. Engagement is actually a function of great product and great distribution. Engagement is thought-of mostly as a product issue but in many cases, it also expresses itself as a distribution problem particularly where there is no possibility for a "single player" experience (marketplaces, feedback loops, anything attempting to be inherently social) If you have sustained engagement (a product experience loved by users) you will be successful, limited only by the potential number of people in the world that need the experience you provide and growing at a rate closely correlated to your distribution channels. Inefficient distribution is easier to optimize for then insufficient product. So to this extent, product matters more. But available distribution channels (or more accurately, the unavailable distribution tactics) also can define a company's fundraising options, and more definitively, the overall cultural and corporate DNA of the organization that forms around product & distribution. This is the best, most generalized answer I can provide to your question. Happy to talk to you and provide you a more contextually relevant answer to your own circumstances.

This is a great question and an important one as well. I would start by identifying: Who is your target market? How will they use your product? On the go? On their laptop or on their mobile device? What kind of technology does your product need? Can it be built as a simple website or does in need to be an app (i.e. you need push notifications, integration with other mobile apps, etc). On the other hand, how much time and budget do you have? Typically a responsive website is faster and cheaper to build than an app and will get you out the door faster.

Depending on the specs of your boxes, there are many different great options out there for custom printed boxes, at reasonable prices. From my experience working with online retailers, here's some of the best that I've come across: https://packlane.com/ https://pakible.com/ https://www.boxup.com/ https://packhelp.com/ https://www.companybox.com/ http://brandincolor.com/ Some specialty suppliers: https://www.ecoenclose.com/ - eco-friendly http://www.instabox.com/ - Canada http://www.glbc.com/ - Canada + US https://www.packqueen.com.au/ - Australia Hope that helps and gives you some options to consider! Custom packaging is an important part in building a great brand, so it's smart to be looking into this. If you need any advice around creating an eCommerce brand and driving online retail sales, schedule a call with me and we can dig into it!

If you're talking about an app-store launch, then it's important to have the core mechanics of the product (from a user interaction perspective) figured out such that the majority of your users are doing the things you want them to do in order to drive continual engagement with the app. Design polish can come later and often slows down whomever is implementing the development of the app. I don't think anything should ever be "ugly" but lacking polish is often the right way to go to get speed to market. That said, to be sure of the core interactions, you want to do as much testing and observing real users use your app prior to launch. Happy to talk through any of this in a call with you.