Question
As a reseller we get all our products from our Suppliers all branded and then supply to clients. I want to reach out to as many clients as possible as we know that all companies today use branded merchandise to promote their businesses, from brand awareness, recognition, as gifts to clients. We supply high quality products and therefore would like to attract as many clients as possible. But I have no skill. At the moment we are trying to build up a webpage. Again I am thinking of going back to the blackboard and study Marketing. Please advise on what really best to do.
Answer
Consider the cost (time and money) of acquiring that skill vs. hiring that skill. Often entrepreneurs try to do it all, when the best choice, and the path to sustainable growth is allocating (or raising) the funds to hire professional talent.
Hiring talent (which is often better than you could ever be, because that is their single focus, and passion) prevents you from getting bogged down in the lengthy process of acquiring new skills every time there is a need, and getting distracted from the high level strategic leadership the company needs to thrive.
