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MenuWhat should the next steps be for our online business?
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Hi! This question is somewhat similar to another one I just answered. I think it will give you good idea/insight so check it out here https://clarity.fm/questions/2565/how-can-we-easily-rank-our-youtube-videos-on-google
Also, if you have Instagram (people there are visual and there to be entertained) Facebook now a days? Not so much. There post screenshots of videos and always include something like "link to video in profile" on each post. Don't say "videos" .
@officialunthink
Like @Humberto Valle said, there is a huge opportunity on Instagram and Facebook.
Also, there is likely a benefit to building your subscriber list to be notified when you publish. Are you notifying them? Are you giving them the option of being notified?
Email lists "die", meaning, the older they get -- and the longer between transactions -- the less effective they become. We call it "contact churn". You may add 500 per week, but the oldest are not opening your messages, not responding how you'd like, etc.
I'd love to chat and understand more of what you are doing, and discuss how using Blogs, Facebook, Instagram, Pinterest, and email marketing can get you over that 50,000 hump. I don't think it would take much before we can begin looking at 100,000.
Looking forward to talking more,
-Shaun
Wow! First off, you're killing it! Very well done. 50k is an amazing number that you should be proud of.
My recommended next steps is to build out your platform. You've got a fan base and steady traffic of new fans. Try to think of products (digital) that your fans would love.
What problems do they have that you can solve within the realm of your expertise/niche?
I highly recommend you take some time and listen to the podcast Smart Passive Income with Pat Flynn. If you don't come away with some ideas, you're headphones are broke. :)
I also recommend you look into the eBook/Kindle publishing space. You can easily combine multiple blog posts into small books which provide value to your clients. Check out http://kindlepreneur.com/ for top notch coaching to blow up your niche.
Once you have digital products, you can look into setting up drip email campaigns and direct response marketing. That's what I do for my clients at massivemedia.biz
And, if you're still hungry for inspiration, check out Side Hustle Nation to listen to folks who've rocked their niches.
Keep up the good work. You've got something to build on for sure.
Andy
Continue with what you are doing. Everything takes time! I would suggest finding something that can help push your business such as write a book, host a free session, etc.
Related Questions
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What are some marketing strategies we can use to reach new customers?
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide - some feature or benefit or experience that they either can't get anywhere else or that you do better than anyone else - and I'd strongly suggest it NOT be based on your low pricing. To do this - get very clear about what pain (or problem) your business gets rid of (or solves) and what promise you make to your market. For example: When you say "excellent quality" and "affordable"... what exactly does that mean and why should your market care? -How will they KNOW it's "excellent" (according to them)? And do they want excellent? Maybe they want fast... -What does "quality" mean and how will they know? If you fix my cellphone and it works... How is that qualitatively different from anyone else fixing my phone? Isn't fixed the same as fixed? -What is "affordable"? And affordable for whom? Lastly - When you say "specialize" - and then say cellphone and tablet repair... Does that mean you specialize in ALL cellphones and tablets? Because when you say "cellphones and tablets" it sounds more like you generalize in a type of handheld electronic product. A specialist is an expert in a small area of products or services. Think deep and narrow. For example - You can specialize in repairing a certain brand - Such as "we specialize exclusively in the repair of Samsung cellphones and tablets"... Or you can specialize in the repair of devices running on the Android platform.... (you get the idea) Once you find your USP - use it in all of your inbound and outbound marketing platforms. I wish you the best of luck in your marketing efforts! -DavidDB
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About to launch our new eCommerce website selling well priced unique watches. What is the best initial marketing strategy to use with minimal cost?
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but will take a while to filter through, but these are essential if you want to have organic traffic. That would be L-T. The best for Short term for a newly launched site is ad's. Word of warning though. Know your customers demographics such as age, income, education etc, know your competitors demographics and then find the platform (such as social media channels) where your ideal customer is based on those researched demographics and then roll out targeted ad's for them. 2. You have to implement social media strategies right from the beginning of course, based on your demographic research. 3. Get busy Blogging - start with content marketing now. 4. Sweepstakes - start a giveaway to get traction with clients and create awareness. 5. Make sure you collect emails as these are like gold dust for future email marketing. 6. Video marketing is essential for competitive retail space and very powerful to get found on search engines like Google. Prior to me launching my digital marketing business 5 years ago, I built an online retail business and made many expensive mistakes. And they can be costly if not implemented correctly from the beginning. So in summary: SEO - very important, Ad's, Social Media, Sweepstakes, Blogging, Video & email marketing. I trust this will assist you. Let me know if you wish to have a call to discuss these or have follow up questions. Regards KennethKT
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Which link shortener should we use in our social sharing strategy to track our Analytics?
I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many other shorteners look like spam, but I'd say your safe with Bitly because it's widely used. A custom one would be even better!PP
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Is it possible to start a Social Media Marketing Agency with not much experience in Social Media and not much money?
I have to ask why you would start an agency in an area you don't have much experience in. Perhaps you'd be better off getting at least a little experience first?AV
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What should I do to have my first client on Clarity.fm?
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.TW
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