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Hardware: Should hardware startups try to look for and acquire customers who will pre-order the product or should they just grow the hype before the launch?
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Shaun Nestor, Content Marketing Advisor & Agency Consultant answered:

Unfortunately, your CEO is falling under the spell of "vanity metrics". The idea that the number of fans somehow equates to the number of dollars in the bank.

Pre-orders pay the bills. Facebook Fans, Twitter Followers, YouTube views do little to no good paying the bills.

I'm happy to discuss this with you (to share how you can talk to the CEO about this) or talk with the CEO directly and give a different perspective (so you aren't the bad guy).

Book a call and let's discuss.
-Shaun

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