You have the beginnings of a good grass-roots marketing campaign with the stickers, network, etc .... but what you have not talked about is *what is it?*

Generating the buzz about your thing will be done with some of the tactics you described, but your conversion rate will be close to 0 because you have failed to describe "What's In It For Me" to these students.

Let's say, based on the buzz you manage to create, 1,000 students go to your landing page. Then they are asked to sign up for a newsletter ....

What?

I fear no one will sign up because they are only going to your landing page to find out what all the buzz is about, not to be sold to.

You must have something of benefit for them before you start sending them to a landing page.

Also, keep in mind, every John, Dick, and Harry target college students the way you have described. What will make you any different?

I'd love to talk more about how you can provide something of value. Book a call and let's discuss.

-Shaun