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MenuNeed help to understand how far APIs can take it us & what the user experience will actually look like?
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While you are considering bringing all the Content Marketing & Measurement features and capabilities together with Project Managment ( I am
assuming some type of cohesive management Dashboard with combined analytics ?), you might want to consider the following:
- the integrated product should not make it a challenging user experience overall
- is this something the customer/client needs, do you have relevant feedback to validate such a move ?
- what might be the benefits to the platform & users by such a change
It is hard to comment regarding APIs without more context on your goals. I have leveraged publicly available connectors & API modules to connect CRM, marketing automation and payment functions successfully.
Happy to discuss further over a call and address your questions
Short answer is, yes, I believe you could do this with any of a number off-the-shelf SaaS offerings. A lot of it depends on what you are trying to accomplish to determine if that suits the requirement. Some companies build entire ecosystems (and ancillary affiliate/referral revenues) from building other tools into their supported "stack." I've also seen companies invest in doing their own "home grown" PM systems for this type of vertical integration such that they control the entire system end to end.
I'd be happy to run a pros/cons with you if that's of assistance.
Building generic APIs is easy with the new WP API. (WordPress). I recently wrote an article on the impacts that the introduction of so many new APIs will mean for mobile and other technologies: http://laralittlefield.pub/24-percent-internet-scale-wp-api/
Feel free to connect with me directly anytime to discuss API specifics.
Cheers,
Lara
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For a once-off price point of $2,500, what would you expect from an agency-grade marketing package? Consulting, design, digital asset, tool, campaign?
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What is the process of productizing a service? Also what are some good examples of productized services that have scaled?
2 different categories come to mind. H&R Block or other tax preparation services. The second is restaurants. This may seem like a product more than a service but I think it truly falls into the category of service, especially if you look at the national chains. Think Applebee's, TGI Fridays etc. The reason people go to these places is because of the experience they receive. The franchisors have created a system that generates nearly identical results nationwide. The first thing you need to do is figure out what makes your service superior to others out there, then you need to figure out how and why this is the case. From there you need to document it and make sure that you have a mechanism in place to ensure compliance. Granted that is a huge amount of work, but the basic premise is quite simple. You want all of the people you hire to do things more or less the way you would do them.MF
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