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MenuNeed help to understand how far APIs can take it us & what the user experience will actually look like?
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While you are considering bringing all the Content Marketing & Measurement features and capabilities together with Project Managment ( I am
assuming some type of cohesive management Dashboard with combined analytics ?), you might want to consider the following:
- the integrated product should not make it a challenging user experience overall
- is this something the customer/client needs, do you have relevant feedback to validate such a move ?
- what might be the benefits to the platform & users by such a change
It is hard to comment regarding APIs without more context on your goals. I have leveraged publicly available connectors & API modules to connect CRM, marketing automation and payment functions successfully.
Happy to discuss further over a call and address your questions
Short answer is, yes, I believe you could do this with any of a number off-the-shelf SaaS offerings. A lot of it depends on what you are trying to accomplish to determine if that suits the requirement. Some companies build entire ecosystems (and ancillary affiliate/referral revenues) from building other tools into their supported "stack." I've also seen companies invest in doing their own "home grown" PM systems for this type of vertical integration such that they control the entire system end to end.
I'd be happy to run a pros/cons with you if that's of assistance.
Building generic APIs is easy with the new WP API. (WordPress). I recently wrote an article on the impacts that the introduction of so many new APIs will mean for mobile and other technologies: http://laralittlefield.pub/24-percent-internet-scale-wp-api/
Feel free to connect with me directly anytime to discuss API specifics.
Cheers,
Lara
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What is the process of productizing a service? Also what are some good examples of productized services that have scaled?
2 different categories come to mind. H&R Block or other tax preparation services. The second is restaurants. This may seem like a product more than a service but I think it truly falls into the category of service, especially if you look at the national chains. Think Applebee's, TGI Fridays etc. The reason people go to these places is because of the experience they receive. The franchisors have created a system that generates nearly identical results nationwide. The first thing you need to do is figure out what makes your service superior to others out there, then you need to figure out how and why this is the case. From there you need to document it and make sure that you have a mechanism in place to ensure compliance. Granted that is a huge amount of work, but the basic premise is quite simple. You want all of the people you hire to do things more or less the way you would do them.MF
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I'm looking for a great full service app design firm to build my app and help with all design, branding, development, etc. Anyone know any good ones?
Yes. Who I would recommend would depend on what you'd like to see happen. Are you building only for iOS, or only for Android, or both? Will you have a bunch of content/stuff in your app or just a little? Are you thinking game or non-game app? Do you already have a big fanbase or would you be trying to build one while building the app? It's easy to save a bunch of money on mobile development if you know how, and even easier to overspend. Making an app can be a ton of fun or a major headache. I'd recommend the fun. So if you want an outside perspective, give me a ring.AC
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Taking a ridesharing idea from concept to market
here is my simple advice which should save you a lot of time and money. your journey should start identifying whether or not you have a problem worth solving. Most of your issues, assumptions, solution you put forward is irrelevant until you have done this. Don't get me wrong, your idea is sound and it often starts from a vision or an intuition that your idea is great. You now need to take a step back and do a coue of things: - what problems does cabsharing solve? Share the cost? Meet new people? Etc. - how would you rate the pain i.e. have people been dying for someone to co.e up with such a concept or is it simply a nice to have You have to come up with a porblem statement, good understanding of the problem and start testing this first. Get out there and interview people. Measure. Learn. If you have not heard of it yet just follow the lean startup approach (i recommend ash maurya's blog that will give you plenty to start with - his book running lean is also a great and practical resource). If you need help structuring it all or formalising your initial lean canvas I am happy to help. The most important thing is to test and validate key assumptions before you embark on something bigger. Many ways nowadays to do this, give me a shout in less than am hour we can get you up and running. Hope that helps, good luck the exciting part is just starting now: making it happen!ES
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What product should I build?
You can only solve a big problem that changes the world if you solve a problem that is deeply personal to you. Two great examples and why they worked: Roy Raymond was a sad pervert. He'd buy bras and panties at the department store and all the clerks thought their thoughts about him. Roy felt embarrassed. He wasn't really a pervert. He just wanted to buy lingerie for his girlfriend. So he solved this major problem he was having. He created a space where men could feel comfortable coming in and buying sexy lingerie for their partners. He called it Victoria's Secret. But Roy, by solving this important personal issue for himself, apparently solved the same issue for many other men. First year sales were over $500,000 and he quickly opened up three more stores. In 1982 he sold Victoria's Secret for one million dollars before trying multiple other businesses that ended up failing. One MILLION Dollars. A decade later Victoria's Secret was worth over a billion dollars but Roy Raymund was nearly bankrupt and had missed the huge run-up in it's value. -- Picture New York City in the late 1800s on a rainy day. It was disgusting beyond belief. 150,000 horses transported people up and down the busy streets. Each of those horses, according to Super Freakonomics, dropped down about 15-30 pounds of manure. That's up to 4.5 million pounds of manure A DAY on the streets of NYC. And now imagine it raining. Would you cross the street? How long could this last? How long would the city survive without being infested with crap and all the diseases brought with it. What would happen as population of both men and horses increased? Was someone working on inventing a gigantic manure scooper? How would this problem get solved? It never got solved. Instead, Henry Ford invented the assembly line to mass produce cars. Every horse lost their job. People began to drive cars. Manure problem solved. -- In both cases there is a common theme. Someone outside the industry solved a problem that was personal to them that then changed an industry forever. Roy Raymund wasn't a fashion designer or a retailer. He worked in the marketing department of Vicks, which makes over the counter medications. Henry Ford, I don't think, ever worked in the manure industry. Instead, each person focused on a problem that was important to them. A problem that excited them at that moment in time. Raymund wanted to avoid being embarrassed in the future. Ford wanted an efficient way to make cars. The ONLY way to change the world is to solve a problem that is important to YOU. They had to choose themselves for success before they could save the world. Raymund had to convince himself that he didn't belong in the marketing department of a division of Procter & Gamble. He borrowed $80,000 and took the big risk of starting a business. Ford had to survive numerous failures and bankruptcies in order to find a cheap way to make cars. He would abandon investors, people who supported him, and even companies named after him, in his quest to solve his problem in his own way. Nobody gave them permission. And neither of them set out to change the world. They only wanted to solve a problem that was personally important to them. It's unfortunate that often we forget that choosing ourselves is not something that happens once. It has to happen every single day. Else we lose track of that core inside of us that solves problems and is able to share them in a way that makes the world a better place. Ford forgot this and became obsessed with Jews. Ford is the only American that Hitler mentions in Mein Kampf: "only a single great man, Ford, [who], to [the Jews'] fury, still maintains full independence...[from] the controlling masters of the producers in a nation of one hundred and twenty millions." And what happened to our embarrassed marketing manager that has ignited the passions of men and women for the past 30 years? Roy Raymund saw the value of Victoria's Secret jump from the one million he sold it for in 1982 to over a billion dollars a decade later. He failed in business after business. He got divorced. Then at the age of 46, my age, he drove to Golden Gate Bridge, jumped off it and killed himself. Before you can save the world you have to save yourself. But you have to relentlessly do it every day. Sometimes the train wakes me up at night and I feel scared. What will the world be like for my children? I won't always be able to help them. I don't even know if I do enough to help them now. And then I remember. I'm alive for another day.JA
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I've been working on an app concept for 6 months and built an MVP. Is it better to pay a development firm to build or hire a developer as a cofounder?
I have built two software companies by hiring out the development work. I sold one for a decent sum during the dot com era (circa 1999). I remain a shareholder in the other one. I currently work with amazing development company on behalf of one of my clients. Here are some things to consider. 1. Do you really want to give up equity? If not outsource. 2. How fast do you want to get to market? If sooner than later, outsource. 3. How capitalized are you? If undercapitalized, either outsource offshore (which runs about 20% of US rates), or bring on an equity development partner. I offer a free call to first time clients. Let's chat and I'll give you some great advice from three decades of experience. Just use this link to schedule the free call: https://clarity.fm/kevinmccarthy/FreeConsult Best regards, Kevin McCarthy Www.kevinmccarthy.comKM
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