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I have a trade specific LinkedIn Group with over 15,000 members. I own the group. I am a business consultant whose niche is in working with this trade. I am interested in offering seminars to the members on business systemization. The demographics of the group are perfect for the seminar and I can run the seminar live in different cities, really anywhere in the world there is enough interest (15 people minimum) I do not want to do a webinar as part of the benefit from the seminar is the experience of meeting face to face with peers in their industry.

In the past I have offered the seminar for 2 days and 3 days. I set up a webpage and posted links to the site with information about the seminar and got very little response.

How do I foster more of a community in the group and establish my company as a go to resource for this type of consulting work in the hopes of drumming up more interest in the Seminar?

Seminars

Marketing Strategy

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Donovan Kovar answered

I would start by posting some great content related to your seminar in the Group. There's also very targeted, paid advertising now on Linkedin. Creating a "Sponsored" post Ad (like you see every day in your newsfeed) could get alot of people's attention.

Check out this great podcast: http://baconwrappedbusiness.com/joshturner/

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