People obviously pay for perceived value. Use the free meetups as fodder for your monetized product.

1. Take the questions/topics talked about at the meetings
2. Host paid calls / web conferences / teleseminars answering those questions
3. Sell access to recordings, slides, or transcripts of those calls
4. Host expert interviews related to the above, record them, repeat step #3.
5. Repackage Steps #2, #3, and #4 into your own business consulting business
6. Funnel the leads from Step #5 into a paid weekly call or one-on-one consulting.

If you have other questions, or need a more detailed outline, feel free to book a call.

To your success,
-Shaun