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Question

I've tried doing press releases in the past but my press releases never really get picked up by any media outlets.

For people who have experience with press releases; what type fo strategy/method do you use to get your press releases more exposure?

Marketing Strategy

Answer

Tom Demers answered

I agree with Humberto just firing off a press release isn't likely to get you much in the way of valuable press mentions.

This is a really good guide on DIY PR:

http://okdork.com/2014/08/12/how-to-do-pr-for-your-startup-without-spending-any-money/