Tom Demers's answer to How do I get my website noticed through press releases?

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I've tried doing press releases in the past but my press releases never really get picked up by any media outlets.

For people who have experience with press releases; what type fo strategy/method do you use to get your press releases more exposure?

Tom Demers answered

I agree with Humberto just firing off a press release isn't likely to get you much in the way of valuable press mentions.

This is a really good guide on DIY PR: