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Yes FB is very strict about 20% test rule on the images. I typically do this..
1 - Find an awesome image form free website (here are some)
http://www.gratisography.com/
www.unsplash.com
2 - Add text or puzzle I want on this image
3 - Check the 20% rule using FB grid tool
https://www.facebook.com/ads/tools/text_overlay?_rdr
4 - Promote on FB
hope this helps :)
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