This business already exists. HandUp is leading this space, and working with local governments to grow in a way that is meaningful for the cities they spread to.

I am not involved with HandUp, just a fan.

However, to answer your question - the story (video or written) is what is going to move people to donate. A personal video (preferred) or narrative that tells how they got to this point and where they are going is what is going to drive donations.

And As someone with non-profit fundraising experience with a number of organizations with diverse missions, I would say that goes for just about anything you are trying to raise money for. People buy into a good story.

Happy to talk to you more about it. Good luck!