Question
I have always wanted to enter the retail space by selling costume jewelry; statement pieces! I want to have an e-commerce site that will release jewelry collections consisting on 6 pieces of diff types of jewelry made by small business, original pieces. Then customers can choose 3 pieces from each collection on a monthly basis and pay $40-$50 per month for it.
For example: in August release the "Birthday Babe collection consisting of 6 pieces. Customers can only choose 4 and get to pay one flat fee for 3 high quality pieces.
Answer
I think the business has potential given popularity of jewelry and subscription models. I would want to see confirmation of the subscription price by examining other companies to validate the price point and then test through surveys, etc before committing capital. Somewhat concerned that customer has to return 3 pieces of the monthly six. That is Real friction that I would try to avoid. Also do not believe using small craftsman to produce jewelry will allow scaling. I think eventually company needs factories to support demand and should switch to licensing designs from small craftsmen.
