Question
I have always wanted to enter the retail space by selling costume jewelry; statement pieces! I want to have an e-commerce site that will release jewelry collections consisting on 6 pieces of diff types of jewelry made by small business, original pieces. Then customers can choose 3 pieces from each collection on a monthly basis and pay $40-$50 per month for it.
For example: in August release the "Birthday Babe collection consisting of 6 pieces. Customers can only choose 4 and get to pay one flat fee for 3 high quality pieces.
Answer
The site is fairly easy to make.
BUT
> Where is traffic coming from?
> Why not use etsy or a similar site?
> Will you be making the pieces or buying them from someone else? Can you keep up with demand if things do take off?
> Do you know about branding?
> Will the cost of producing all the pieces for customers to pick from kill your business? Shipping costs?
And most critical:
> Have you identified a target market that has $50/mo to spend on luxury products like this? Do you know how to cheaply and consistently get in front of them?
If not, your idea won't work. Putting a website up by itself is like a billboard in the desert.
