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iPhone apps: Best way to fund my app for a startup? The programming phase is a lot of money.
JK
JK
Jason Kanigan, Business Strategist & Conversion Expert answered:

SaaS and app devs tend to rush out and start blowing money on their idea before doing a critical thing:

Identifying target customers and getting buy-in BEFORE beginning development!

I have sold apps before programming was begun. I had a group of customers who had paid us to do the work before we started. And this is the right way to do it.

The idea that you're going to develop some software because YOU like the idea, and then go out and find a market for it once it's ready, is nothing other than gambling. You don't have to gamble. Find the customers first. And if you can't find the customers first, move on to the next idea.

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