the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Start-ups: Should we use another small startups API for a core piece of functionality or build a 'lite' version of our own?
JC
JC
Josh Cramer, Internet Entrepreneur answered:

I've been involved with the creation of several apps for startups that were based on third party APIs as a central piece of the software architecture. From my experience, there have been pros & cons to this approach, but I would generally recommend using the API if you can.

Things to watch out for:

Is the API a new API? If so, proceed with caution. We've worked with several third party APIs where we were the first or among the first developers to use the API. In each of these cases, there was a significant amount of back and forth with the API development team that extended the development time required to complete our app. This was sometimes due to API features that were in the documentation but not yet implemented. Other times, it was due to features that were available in the API, but not in the documentation. And yet other times, some of the documented features were present, but not functioning properly and we had to wait for bug fixes, clarification, etc. If the API is mature and is in use by a large number of users, most of these issues will be ironed out. I don't think you want to be the ones who end up doing the ironing though.

Do you have options to create an alternative source for the data? One app we worked on had maybe ten 3rd party APIs baked in. Over time, we replaced a number of these APIs with our own home grown solutions and some of them we swapped out for other 3rd party APIs that were cheaper, better, or faster. You may not need to have all of this completely figured out, but you should have a rough idea for plans B and C that you can pull trigger on should the need arise.

Talk to Josh Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.